Laura (she/her) is the Vice President of Corporate Strategy and Marketing & Communications at Events East. She leads and manages key strategic initiatives and programs in alignment with the organization’s overall vision. Her work includes facilitating and developing long-term strategies to enhance our impact, including sustainability, as well as annual business planning, measurement, and performance reporting. Laura leads our overall accountability and governance framework for Events East while also providing integration and executive leadership of marketing and communications, community relations, social impact, and partnerships.