Shelly Parsons is the Senior Director Finance & Technology at Events East Group.  Shelly’s focus is on implementing and monitoring controls, policies, and procedures for the organization.

Shelly oversees the finance, technology and procurement operations of all Events East facilities.  She specializes in business systems-enabled process improvement, along with providing a high degree of oversight and control over financial processes.  Shelly oversaw the implementation of the company’s enterprise system (Ungerboeck), along with specialized systems to support Events East’s event and administrative functions. Shelly holds a Bachelor of Commerce degree, an accounting designation (CPA, CMA), and a Certificate in Project Management.